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Wholesalers UK—Affiliate Programs For Sellers

February 2nd, 2011

Affiliate programs have a simple concept. Suppose suppliers aim to find more customers but do not have the time to promote their products. Or, they cannot afford the high cost of advertising on TV and in newspapers.

Enter Affiliate Programs

The wholesaler requests a seller or anyone operating a relevant website to advertise their products on the site. When visitors click on the advertisement, they are automatically transferred to the website.  If the visitor purchases a product, the supplier pays some percentage of the product price as commission to the affiliate.

If you are a dropship seller who already has an e-commerce website or blog, you can earn an extra income through affiliate programs. Many UK dropshipping directories offer affiliate programs where the seller is paid by the directory creators for every product that is sold via the seller website. Directories that do not offer affiliate arrangements feature merchants and dropshippers UK
who do. Because most sellers already have websites and online promotional tools in place (blogs, online social networks), it is easy for them to enter an affiliate program.

However, all affiliate programs do not suit sellers. Before collaborating with wholesalers UK, consider the following:

  1. Type of product: If your website is about car stereos, it makes no sense to advertise handmade fountain pens. However, if the advertisement is about something relevant, such as amplifiers or CDs, the site can feature them (as long as you are sure of visitor interest. Personal tastes also dictate the choice of affiliation. Many people may not wish to promote certain products due to religious or personal beliefs.
  2. Company reputation: If the traders do not sound genuine nor has many complaints listed against them, you may not want to be associated with them. Promoting scam websites can hurt your business reputation, and it can get you in trouble for fraud.
  3. Profitability: How much money can you make through the program? Does the company offer a good commission? If the product is not popular, has no takers, and the commission is less than 5 percent, you may have a bad deal on your hands.
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